Introducing ... Ever Higher Peaks

Entrepreneurship, adventure, productivity, and the constant pursuit of new heights.

You may have noticed that this newsletter is no longer called No Ordinary Strategy but Ever Higher Peaks. Let me explain what's been happening.


Over the summer, I attempted to summit Denali, the tallest mountain in North America (the story of which I will soon be retelling in this newsletter). Climbing Denali had been a dream of mine for some time and I had worked 3 jobs while at NYU to save the money required to go on the expedition.

After training hard for 6 months and graduating from NYU, I flew to Alaska and began on my expedition to summit Denali. Without going into the details of the expedition (which I will be telling soon), my team and I got stuck in storms for over a week. This meant that I had a lot of time to think.

Excess time combined with the fact that I had just graduated from NYU and had no clear where I wanted to take my life created a pressure cooker inside my head. I had just one desire: find my direction, take a bearing and run towards it.

After reflecting on this desire, I finally realised what that directions was.

I want to make the world achieve more.

What exactly do I mean?

Concretely, to me this means helping businesses and individuals achieve more.

For businesses, "achieving more" can mean all sorts of things. For example, some business may decide that achieving more translates to increasing productivity, increasing employee morale, increasing profitability, reducing frictions, etc. These notions change depending on the business.

For individuals, this means helping them achieve their objectives whether they be personal, professional, financial and other.

How am I going to do this?

For the last 6 months I have been hard at work building Readii, a cloud onboarding platform that enables companies to build a tailored, engaging and automated onboarding process that saves times and empowers your employees with the knowledge they need, even from a distance.

As for helping individuals, I aim to help people achieve more financially, professionally and personally by creating content centered around entrepreneurship, adventure, productivity and finance. This content will be posted, in part, on my re-branded newsletter Ever Higher Peaks.

If entrepreneurship, adventure, productivity and finance sounds like you something you may be interested in, I encourage you to check that you are subscribed.

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